Business owners were not slow to realize the potential of Twitter. Although there was one condition, they had to share information in 140 characters, they learnt how to do it. If you are a budding entrepreneur or a business owner, then follow these diverse Twitter marketing tips that will be valuable for any kind of business.
Twitter has come out as the biggest marketing tool which people have started using all the way more. Not only is it interactive but also makes sense because it lets you connect with a massive number of followers.
The audience already resides on the platform, all you need is to make yourself more approachable. Your twitter handle is going to represent your business, so you need to personify it. Whatever you share, whatever you tweet should be relevant to your followers and to those who are your target audience.
By being reasonable, friendly and chirpy, you can easily convey your business ideology to your followers. This will in return enhance customer interaction (don’t forget Twitter is also a marketing tool now). As long as you showcase the real side of your business, you can easily give a healthy chance for it to grow via twitter.
Don’t be overly formal
Whether you’re a startup or a well established business, you need to use this platform in the least formal way. Don’t take interactions in a serious way. Instead, tweet information which is a strategic combination of the information you want to share and fun. To keep it light, make good use of meme images, gif, videos, links along with the trending hashtags so that you target your audience in a fun way, without going too systematic.
Of course you should address to the queries and concerns of your followers quickly, but try doing it in a relaxed way. Your followers will start trusting you by seeing your spontaneous and friendly behavior.
Share Behind the scene info
While it isn’t necessary, you may go ahead and share behind the scene information with your followers. By doing so, you just give your followers an insider’s scoop about your business. It could be an image or an office-tour video that you can upload on Twitter. Do so frequently as your followers will show much more interest in what goes around at your workplace. Also, you can share teaser images and videos to your upcoming launches, projects, discounts and much more.
How will it benefit you? Your followers will appreciate you sharing your routine with them. Not only this, they will be able to see how you do your business or interact with clients daily.
It is always better to associate with others, be it your followers or other brands. The more you interact, understand and appreciate them, the better it is for your business. People would love if you reply to their tweets, retweet or favorite them. If you do this, you maximize the chance of your content getting shared all the way more. Also, a little appreciation goes a long way. Stay connected and let your followers do the rest of your work.
These are very simple yet very essential twitter marketing tips that can sort out your business marketing requirements easily.